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IBM and Louis V. Gerstner, Jr.: Some Lessons on Leadership
Cross, Tom Case OB-0849R / Published August 15, 2005 / 3 pages.
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In 1993, Lou Gerstner Jr. joined IBM as CEO. Previously he had been CEO of RJR Nabisco, president of American Express, and a McKinsey management consultant. As a result, he knew little about the high-tech business. But he had an enviable record for focusing and turning around businesses




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  • Overview

    In 1993, Lou Gerstner Jr. joined IBM as CEO. Previously he had been CEO of RJR Nabisco, president of American Express, and a McKinsey management consultant. As a result, he knew little about the high-tech business. But he had an enviable record for focusing and turning around businesses

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