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Uber Pricing Strategies and Marketing Communications
Uber Pricing Strategies and Marketing Communications
Case product with supplement files Handout and Teaching Note
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Uber Pricing Strategies and Marketing Communications
Uber Pricing Strategies and Marketing Communications
This note was written as an updated version of "Perspectives on Brand Equity" (UVA-M-0668), and may be used in its place. This note provides a resource to aid in understanding brand equity: its creation, maintenance, measurement, and value. Suitable for use in introductory courses in marketing at the undergraduate and MBA levels, this note presents an overview of brand perspectives including
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General Electric Company: Inventory
General Electric Company: Inventory
This exercise presents the inventory footnote from General Electric Company's 2011 annual report. Students are asked to make inferences about inventory values on the balance sheet and to use the LIFO reserve to restate various balance-sheet and income-statement accounts to an as-if FIFO basis. This note replaces C-2242.
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Capital Structure and Value
Capital Structure and Value
This exercise leads students through the essential logic linking capital structure and firm value. It begins with a nontax benchmark, then proceeds through valuations with tax deductibility based on (1) a discount rate with tax effects built in (discount free cash flow at the WACC), (2) the valuation of specific claims (value equity cash flows and debt cash flows separately), and (3) the valuation
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Forecasting Box-Office Receipts
Forecasting Box-Office Receipts
In this exercise, participants are asked to forecast the distributions of box-office receipts during the first three opening days for a selection of newly released movies. For each movie, participants are prompted to assess their personal probability for the event that receipts will fall into one of five ranges. The exercise is conducted through an Internet-based simulation platform that lets the
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Probability Assessment Exercise Global
Probability Assessment Exercise Global
The exercise consists of two parts: (1) individual assessments based on your private knowledge only and (2) group assessments, in which your team pools its knowledge and develops a consensus forecast. The 10 uncertain quantities whose continuous probability distributions are to be assessed are described in Exhibit 1. In the individual questionnaire (Exhibit 2), you are asked to assess five values
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Forecasting Exercise
Forecasting Exercise
Students submit forecasts for several uncertain quantities and events as part of a real-time forecasting challenge. They forecast quantities and events such as future stock prices, commodity prices, interest rates, exchange rates, bond ratings, political votes, movie box-office revenues, Nielsen television ratings, weather events, athletic event attendance, and so on. The exercise is designed to b
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Stockholders' Equity Exercises
Stockholders' Equity Exercises
Three exercises related to stockholders' equity are presented. Students are asked to record transactions and then consider their effect on the financial statements. The exercises include the issuance of common and preferred stock, payment of dividends, repurchase and reissue of stock, stock splits, and stock dividends.
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