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Test product to check rebranding functionality
Test product to check rebranding functionality
This note was written as an updated version of "Perspectives on Brand Equity" (UVA-M-0668), and may be used in its place. This note provides a resource to aid in understanding brand equity: its creation, maintenance, measurement, and value. Suitable for use in introductory courses in marketing at the undergraduate and MBA levels, this note presents an overview of brand perspectives including
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test Product dev
test Product dev
Bond Trader is a simulation designed to help students experience the dynamics of financial market behavior by putting them in a simple simulated securities market. Bond Trader serves as an engaging introduction and powerful illustration of such foundational themes as time value of money, equilibrium-required return, the yield curve, market efficiency and the pricing of information, financial subst
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Test-Book (B)
Test-Book (B)
This case series simulates the quintessential "American dream:" buying and financing your first house. For most people, buying a house is the largest purchase they will experience in their lifetime. The process has both legal and economic components, and often requires that the buyer rely heavily upon a realtor to navigate all the technicalities. Along the way, the buyer may experience an emotiona
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