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Uber Pricing Strategies and Marketing Communications
Uber Pricing Strategies and Marketing Communications
This note was written as an updated version of "Perspectives on Brand Equity" (UVA-M-0668), and may be used in its place. This note provides a resource to aid in understanding brand equity: its creation, maintenance, measurement, and value. Suitable for use in introductory courses in marketing at the undergraduate and MBA levels, this note presents an overview of brand perspectives including
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Uber Pricing Strategies and Marketing Communications
Uber Pricing Strategies and Marketing Communications
Case product with supplement files Handout and Teaching Note
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