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Brand Equity: An Overview
Brand Equity: An Overview
Case product
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Aggregate Demand and Aggregate Supply
Aggregate Demand and Aggregate Supply
This note extends the IS/LM model to incorporate changes in the aggregate price level and to permit output to be determined by aggregate supply and demand. The note introduces the concept of the full employment level of output, provides microfoundations that underpin the aggregate supply curve, and discusses the effects of fiscal and monetary policy when the economy is below and above the fully em
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The IS/LM Model
The IS/LM Model
This technical note introduces the basic structure of the workhorse IS/LM model for a closed economy (i.e., one that does not engage in international trade). The note derives the core components of the model and derives predictions of effects of fiscal and monetary policy. The price level is assumed to be fixed, and aggregate demand determines output. This note precedes a more comprehensive tre
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Coral Reef Ecosystems: Valuable and Critically Threatened
Coral Reef Ecosystems: Valuable and Critically Threatened
Coral reef ecosystems are beautiful and vibrant underwater communities inhabited by a spectacularly diverse and abundant array of organisms essential to human needs. Reefs are severely threatened worldwide?estimates are that one-fifth of coral reefs have already been lost or severely damaged, and the rest are expected to disappear before the end of this century. The intrinsic value of coral reefs
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The Cost of Capital: Principles and Practice
The Cost of Capital: Principles and Practice
This technical note, which is based on an earlier note (UVA-F-0910), provides a student primer of firm cost of capital from a conceptual and application perspective. The note provides student intuition on the traditional theory of cost of debt, cost of equity, and weighted-average cost of capital. Moreover, it provides detail on the common approaches to estimating the cost of capital. Specific exa
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A Resource-Allocation Perspective for Marketing Analytics
A Resource-Allocation Perspective for Marketing Analytics
Managers must understand their marketing efforts as precisely as possible in order to determine how much to spend on each marketing channel. This technical note explores marketing analytics—the process of systematically using empirical data about customers, companies, and industry context to inform strategic marketing decisions and create models that are helpful in understanding consumer
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Making Ethics Personal: Character and Your Personal Vision
Making Ethics Personal: Character and Your Personal Vision
Ethics, in addition to being about principles and consequences, is about character: the individual traits and qualities that define what kind of person someone is and who they hope to become. This technical note poses a series of questions to help readers produce a vision of their character that can be shaped as they grow and progress as individuals and leaders.
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Legal Aspects of Pricing
Legal Aspects of Pricing
This technical note explores some of the legal implications that companies face when deciding how to price their goods. It focuses on the three main federal antitrust laws: the Sherman Antitrust Act, the Clayton Antitrust Act, and the Robinson-Patman Act. By learning the basics of these antitrust laws, those who read this note will have a better idea of how to avoid violating these laws.
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