You have no items in your shopping cart.

simulation page

Sunnyside Fields
Farris, Paul W.; Norton, John
Share This Product
Sunnyside Fields
Farris, Paul W.; Norton, John Case M-0781 / Published November 27, 2009
Format Price Quantity Select
This product is sold out

Product Overview

This case illustrates the problems of a small hydroponic produce company trying to achieve breadth and depth of distribution for its product. The company is considering going around traditional channels and selling directly to stores and restaurants. The economics of the proposition are central to the case.




Select Format
Choose your delivery format to add this product to your cart or save it to your library. Please allow 10 minutes after purchasing for delivery of your electronic materials.
  • Videos List

  • Overview

    This case illustrates the problems of a small hydroponic produce company trying to achieve breadth and depth of distribution for its product. The company is considering going around traditional channels and selling directly to stores and restaurants. The economics of the proposition are central to the case.

  • Learning Objectives