Author Profile

Farris, Paul W.

• A Resource-Allocation Perspective for Marketing Analytics

  Farris, Paul W.; Venkatesan, Rajkumar
  Technical Note
• Advertising Experiments at the Ohio Art Company

  Farris, Paul W.; Venkatesan, Rajkumar
  Case
• Allocator (SIMULATION)

  Farris, Paul W.
• Brand Equity: An Overview

  Farris, Paul W.; Gregg, Eric A.; Chinn, Brandon; et al
  Technical Note
• Changing Channels: Progressive Insurance Drive Insurance

  Farris, Paul W.; Pfeifer, Phillip E.; Zimmerman, Alan
  Case
• Changing Light Bulbs (B): Philips Earth Light

  Farris, Paul W.
  Case
• Changing Light Bulbs (D): Efficiency Vermont

  Farris, Paul W.; Pullinger, Jennifer
  Case
• Crestar

  Farris, Paul W.; Collins, Elizabeth A.
  Case
• E-Cigarettes: The Wild, Wild West

  Farris, Paul W.; Wicks, Andrew C.; Mead, Jenny; et al
  Case
• European Beer Brewery

  Farris, Paul W.; Pfeifer, Phillip E.
  Case
• Evolution or Revolution in the Music Industry?

  Farris, Paul W.; Shames, Ervin R.; Gregg, Eric A.; et al
  Case
• General Motors OnStar

  Farris, Paul W.; Pfeifer, Phillip E.; Johnson, Richard R.; et al
  Case