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Procter & Gamble, Private-Label Brands, and the Wal-Mart Par...
Farris, Paul W.; Parry, Mark E.; Johnson, Richard R.
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Procter & Gamble, Private-Label Brands, and the Wal-Mart Partnership (B)
Farris, Paul W.; Parry, Mark E.; Johnson, Richard R. Case M-0655 / Published September 28, 2001
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Product Overview

In 1999, Procter & Gamble (P&G) witnessed its first share increase against rival Kimberly-Clark (K-C) in the U.S. disposable diaper sector in five years. However, Sam's Club de-listed P&G's Pampers from most of its stores that August, limiting its diaper offerings to K-C's Huggies and its own private label brand White Cloud, introduced that same year. By mid-2000, P&G's stock had lost more than half its value, and the nature of the company's "special relationship" with Wal-Mart was being called into question. This case is a supplement to UVA-M-0654.




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  • Overview

    In 1999, Procter & Gamble (P&G) witnessed its first share increase against rival Kimberly-Clark (K-C) in the U.S. disposable diaper sector in five years. However, Sam's Club de-listed P&G's Pampers from most of its stores that August, limiting its diaper offerings to K-C's Huggies and its own private label brand White Cloud, introduced that same year. By mid-2000, P&G's stock had lost more than half its value, and the nature of the company's "special relationship" with Wal-Mart was being called into question. This case is a supplement to UVA-M-0654.

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