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- Economics
- Business
- Business-Government Relations
- Diversity Management and Leveraging Difference
- Entrepreneurship and Innovation
- Environment and Sustainability
- Ethics
- Finance
- Accounting & Control
- Global Economies and Markets
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About Us
simulation page
Pitching J.Crew Maternity Apparel To Mickey Drexler
Farris, Paul W.;
Raggio, Randle D.;
DesMarteau, Patrick;
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Videos List
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Overview
By mid-2012, Lindsay Murphy, a sales associate from an East Coast store, had repeatedly heard women wishing that J.Crew offered maternity wear. She thought it was an interesting possibility. After all, why should a woman have to leave the brand in order to find attractive clothes that fit while she was pregnant? To evaluate her idea, Murphy would have to determine whether a maternity line would help the brand and then sell her recommendation to CEO Mickey Drexler.
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Learning Objectives