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Philips Lighting Company: The Earth Light
Farris, Paul W.; Gatto, Sheryl; Harvey, Tamara
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Philips Lighting Company: The Earth Light
Farris, Paul W.; Gatto, Sheryl; Harvey, Tamara Case M-0401 / Published September 23, 1992 / 14 pages.
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Product Overview

This case describes the introduction and marketing of an extended-life fluorescent bulb to replace incandescent bulbs. With the new bulb selling at retail for $15 to $20, successful marketing of the new bulb will require a major change in buying habits of both consumers and the trade.




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  • Overview

    This case describes the introduction and marketing of an extended-life fluorescent bulb to replace incandescent bulbs. With the new bulb selling at retail for $15 to $20, successful marketing of the new bulb will require a major change in buying habits of both consumers and the trade.

  • Learning Objectives