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Measurement on the Internet
Farris, Paul W.; McNabb, Jill Corso
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Measurement on the Internet
Farris, Paul W.; McNabb, Jill Corso Case M-0608 / Published August 1, 1999 / 19 pages.
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Product Overview

This technical note introduces students to the common metrics used to measure traffic on the Internet. The note discusses why and how firms measure, including sitecentric, adcentric, and usercentric measurements. It includes the following appendices: glossary, measurement in traditional media, useful Web sites, and common metrics.




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  • Overview

    This technical note introduces students to the common metrics used to measure traffic on the Internet. The note discusses why and how firms measure, including sitecentric, adcentric, and usercentric measurements. It includes the following appendices: glossary, measurement in traditional media, useful Web sites, and common metrics.

  • Learning Objectives