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- Economics
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- Diversity Management and Leveraging Difference
- Entrepreneurship and Innovation
- Environment and Sustainability
- Ethics
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- Accounting & Control
- Global Economies and Markets
- Leadership and Organizational Behavior
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- Giving Voice To Values
- Decision Analysis
- Case Method
- Economics
- Business
- Business-Government Relations
- Diversity Management and Leveraging Difference
- Entrepreneurship and Innovation
- Environment and Sustainability
- Ethics
- Finance
- Accounting & Control
- Global Economies and Markets
- Leadership and Organizational Behavior
- Management Communications
- Management Science
- Marketing
- Negotiations
- Nonprofit Organizations
- Operations Management
- Pedagogy and Higher Administration
- Personal Assessment and Career Strategy
- Quantitative Analysis
- Strategy
- Technology and Innovation Management
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About Us
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General Motors OnStar
Farris, Paul W.;
Pfeifer, Phillip E.;
Johnson, Richard R.;
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Videos List
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Overview
In the drive to create the wired automobile, General Motors developed the OnStar system, a subscription-based wireless dashboard communication service that provided numerous safety and convenience features including emergency assistance, remote door unlocking, and making hotel reservations. GM was faced with several key questions regarding its market-leading telematics system. Should it syndicate OnStar, or was it of more value to the company as an exclusive feature? Should the OnStar division be spun off? Would telematics devices become standard for all vehicles, and if so, how would this affect decision making regarding OnStar? A teaching note is available to registered faculty, along with a video supplement to enhance student learning.
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Learning Objectives