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ABB Asea Brown Boveri (A): The Merger
Eaker, Mark R.; Boynton, Andrew C.; Gartner, Eran
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ABB Asea Brown Boveri (A): The Merger
Eaker, Mark R.; Boynton, Andrew C.; Gartner, Eran Case BP-0323 / Published May 28, 1992 / 15 pages.
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Product Overview

This case is a good vehicle for analyzing how two recently merged firms should be organized to compete on a global basis. The case can be used as a stand-alone or in a module to teach students how to think about product-process change, managing core technological competencies and the merger of two firms, and global competition. See also the B case (UVA-BP-0324).




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  • Overview

    This case is a good vehicle for analyzing how two recently merged firms should be organized to compete on a global basis. The case can be used as a stand-alone or in a module to teach students how to think about product-process change, managing core technological competencies and the merger of two firms, and global competition. See also the B case (UVA-BP-0324).

  • Learning Objectives

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