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WorldWide Retail Exchange/A.T. Kearney: Managing the Engagement
Liedtka, Jeanne M.; Thurston, Elizabeth Case BP-0477R / Published September 16, 2004 / 16 pages.
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Product Overview

As a consultant working to create a virtual, global B2B exchange, consisting of multiple, international companies and additional consultancies, how does the program manager get the participants to move from a vertical organization to a cross-functional team product development orientation? Further, can she effectively manage the processes and relationships involved in such a reorganization?




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  • Overview

    As a consultant working to create a virtual, global B2B exchange, consisting of multiple, international companies and additional consultancies, how does the program manager get the participants to move from a vertical organization to a cross-functional team product development orientation? Further, can she effectively manage the processes and relationships involved in such a reorganization?

  • Learning Objectives