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Weirton Steel Corporation
Shaw, Gary; Roux, Gregory
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Weirton Steel Corporation
Shaw, Gary; Roux, Gregory Case BC-0010 / Published April 15, 1991 / 14 pages.
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Product Overview

Weirton Steel, having just recently completed a changeover to an employee-owned operation, faces an ambiguous future. The president must draft a quarterly report letter to his employees/shareholders explaining the company's performance in the previous quarter, its significance as a new upward trend, and the need for heavy capital expenditures to keep Weirton profitable in the coming years. This letter teaches the student to convey a mixed message: things look good, performance is excellent, but real obstacles lie immediately ahead. This message must inform and motivate, as well as direct and congratulate this audience of employees/shareholders.




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  • Overview

    Weirton Steel, having just recently completed a changeover to an employee-owned operation, faces an ambiguous future. The president must draft a quarterly report letter to his employees/shareholders explaining the company's performance in the previous quarter, its significance as a new upward trend, and the need for heavy capital expenditures to keep Weirton profitable in the coming years. This letter teaches the student to convey a mixed message: things look good, performance is excellent, but real obstacles lie immediately ahead. This message must inform and motivate, as well as direct and congratulate this audience of employees/shareholders.

  • Learning Objectives