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- Giving Voice To Values
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- Business
- Business-Government Relations
- Diversity Management and Leveraging Difference
- Entrepreneurship and Innovation
- Environment and Sustainability
- Ethics
- Finance
- Accounting & Control
- Global Economies and Markets
- Leadership and Organizational Behavior
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- Giving Voice To Values
- Decision Analysis
- Case Method
- Economics
- Business
- Business-Government Relations
- Diversity Management and Leveraging Difference
- Entrepreneurship and Innovation
- Environment and Sustainability
- Ethics
- Finance
- Accounting & Control
- Global Economies and Markets
- Leadership and Organizational Behavior
- Management Communications
- Management Science
- Marketing
- Negotiations
- Nonprofit Organizations
- Operations Management
- Pedagogy and Higher Administration
- Personal Assessment and Career Strategy
- Quantitative Analysis
- Strategy
- Technology and Innovation Management
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About Us
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UTC Fuel Cells: Innovation Inside a Large Firm
Larson, Andrea;
Keach, Stephen
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Overview
To be used to enhance student understanding of emerging markets and innovation around fuel cell technology, and the strategy and management of an entrepreneurial unit inside United Technologies Corp. The case also examines environmental issues as operating concerns and market opportunities for innovative firms. Fuel cells are a leading clean technology to replace gasoline combustion engines for transportation, and fuel cell power plants offer an alternative electricity source to the electrical grid (which is heavily dependent on coal burning).
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Learning Objectives