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- Giving Voice To Values
- Decision Analysis
- Case Method
- Economics
- Business
- Business-Government Relations
- Diversity Management and Leveraging Difference
- Entrepreneurship and Innovation
- Environment and Sustainability
- Ethics
- Finance
- Accounting & Control
- Global Economies and Markets
- Leadership and Organizational Behavior
- Management Communications
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- Giving Voice To Values
- Decision Analysis
- Case Method
- Economics
- Business
- Business-Government Relations
- Diversity Management and Leveraging Difference
- Entrepreneurship and Innovation
- Environment and Sustainability
- Ethics
- Finance
- Accounting & Control
- Global Economies and Markets
- Leadership and Organizational Behavior
- Management Communications
- Management Science
- Marketing
- Negotiations
- Nonprofit Organizations
- Operations Management
- Pedagogy and Higher Administration
- Personal Assessment and Career Strategy
- Quantitative Analysis
- Strategy
- Technology and Innovation Management
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About Us
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Unilever (B)
Werhane, Patricia H.;
Gorman, Michael E.;
Standish, Myles
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Overview
Jan-Kees Vis, a staff worker in the middle echelons of the company, attempts to integrate sustainable development into existing environmental policy in hopes of providing a plan of action for achieving sustainability. Once the new policy is adopted, the case leaves the student to decide how the company should begin fulfilling its commitments. The B case continues the story of Vis's attempts to integrate sustainable development into Unilever's existing environmental policy in hopes of providing a plan of action for achieving sustainability, and describes how the company begins to fulfill its commitments. See also the A, C, and D cases (UVA-E-0153, UVA-E-0155, and UVA-E-0156) and "Unilever: Corporate Venturing and Environmental Sustainability (A)" (UVA-E-0152).
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Learning Objectives