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The Virginia Student Aid Foundation
Selig, Camden W.; Lowenthal, Lucy J.
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The Virginia Student Aid Foundation
Selig, Camden W.; Lowenthal, Lucy J. Case NP-0070R / Published February 21, 1995 / 20 pages.
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The Virginia Student Aid Foundation was founded in 1950 to raise money for scholarships at the University of Virginia. By 1992, funding had begun to decline. This case explores a variety of fundraising techniques, and discusses ways that the funding sources can be reconfigured to meet rising tuition costs at the University. The case also highlights the importance of athletics to all universities in terms of building national public awareness and attracting the best students.




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  • Overview

    The Virginia Student Aid Foundation was founded in 1950 to raise money for scholarships at the University of Virginia. By 1992, funding had begun to decline. This case explores a variety of fundraising techniques, and discusses ways that the funding sources can be reconfigured to meet rising tuition costs at the University. The case also highlights the importance of athletics to all universities in terms of building national public awareness and attracting the best students.

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