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The Health Haven (A)
Hernandez, Morela; Goldberg, Rebecca; Bailey, Luke Case OB-1062 / Published November 18, 2014 / 13 pages.
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Product Overview

Eric Hunt, financial manager at the medical devices start-up Health Haven (Haven), had a dilemma. He had to develop a revenue forecast that was aggressive enough to meet required performance targets, but realistic enough to be honest and achievable given a reduced budget. At a critical point in the company's development, Haven was purchased not once, but twice?because the first company to purchase Haven was then itself acquired by a publicly traded private equity firm. The rules had changed, as had the complexity of his stakeholders, and Hunt had to build trust among his new colleagues to be successful. By building trust in concrete ways, Hunt wanted to "lead from the middle" of his organization by providing an acceptable performance forecast that Haven could deliver on.




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  • Overview

    Eric Hunt, financial manager at the medical devices start-up Health Haven (Haven), had a dilemma. He had to develop a revenue forecast that was aggressive enough to meet required performance targets, but realistic enough to be honest and achievable given a reduced budget. At a critical point in the company's development, Haven was purchased not once, but twice?because the first company to purchase Haven was then itself acquired by a publicly traded private equity firm. The rules had changed, as had the complexity of his stakeholders, and Hunt had to build trust among his new colleagues to be successful. By building trust in concrete ways, Hunt wanted to "lead from the middle" of his organization by providing an acceptable performance forecast that Haven could deliver on.

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