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Target Media (B)
Horniman, Alexander B.; Kiang, Kyle; Chen, Stella
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Target Media (B)
Horniman, Alexander B.; Kiang, Kyle; Chen, Stella Case OB-0911 / Published January 17, 2008 / 3 pages.
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Product Overview

In the B case, bitter rivals Yu Feng and Jiang Nanchun decide to merge their two companies. This is an unusual action because both men are successful entrepreneurs who are proud of their individual successes. They both assume that the merger will go smoothly. See also the A (UVA-OB-0910) and C (UVA-OB-0912) cases.




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  • Overview

    In the B case, bitter rivals Yu Feng and Jiang Nanchun decide to merge their two companies. This is an unusual action because both men are successful entrepreneurs who are proud of their individual successes. They both assume that the merger will go smoothly. See also the A (UVA-OB-0910) and C (UVA-OB-0912) cases.

  • Learning Objectives