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Strategic Planning at the New York Botanical Garden (C)
Liedtka, Jeanne M.;
Salzman, Randy
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Overview
This case series (see also the A [UVA-BP-0383] and B [UVA-BP-0384] cases) traces the formulation and implementation of a strategic plan for the New York Botanical Garden (NYBG), and profiles, in detail, the highly inclusive and original planning process used. The NYBG planning process reflects many of the themes of creativity, inclusiveness, and vision that characterize the concepts of strategic thinking, collaboration, and empowerment so prevalent in recent business discussions. The C case updates the series to November 2007 as the Garden's Board of Managers considers the latest strategic plan.
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Learning Objectives
Learning Objectives
Formulation and implementation of a strategic plan Creativity Inclusiveness Vision Strategic thinking Collaboration Empowerment