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Snibbie: Spit Happens (B)
Moore, Marian C.; Henderson, Geraldine; Yemen, Gerry
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Snibbie: Spit Happens (B)
Moore, Marian C.; Henderson, Geraldine; Yemen, Gerry Case M-0701 / Published November 5, 2004
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Product Overview

Who hasn't had a great idea and believed it could generate millions? Greg Heard actually took his idea and developed a bib for infant caregivers he called the "Snibbie." The A case explores the entrepreneurial challenges that arose as he introduced his product to the market. The B case describes the direction he took regarding private labeling, working with a bankrupt national chain, and further developing his brand by devising additional products. A video supplement is available to enhance the learning experience.




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  • Overview

    Who hasn't had a great idea and believed it could generate millions? Greg Heard actually took his idea and developed a bib for infant caregivers he called the "Snibbie." The A case explores the entrepreneurial challenges that arose as he introduced his product to the market. The B case describes the direction he took regarding private labeling, working with a bankrupt national chain, and further developing his brand by devising additional products. A video supplement is available to enhance the learning experience.

  • Learning Objectives