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Selling a New Old Idea: Virginia Business Ventures
Fairchild, Gregory B.; Johnson, Marc
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Selling a New Old Idea: Virginia Business Ventures
Fairchild, Gregory B.; Johnson, Marc Case ENT-0193 / Published May 4, 2012 / 10 pages.
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Product Overview

Elizabeth Franks, CEO of VBV, had a week until her July 2010 board meeting. VBV had just completed a six-month marketing and advertising campaign for a new product line and strategic rebranding, and early responses from the board had indicated mixed feelings.




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  • Overview

    Elizabeth Franks, CEO of VBV, had a week until her July 2010 board meeting. VBV had just completed a six-month marketing and advertising campaign for a new product line and strategic rebranding, and early responses from the board had indicated mixed feelings.

  • Learning Objectives