Author Profile

Rubin, James R.

• Aetna Inc.: Managing Inherent Enterprise Risks Through Stake...

  Rubin, James R.; Carmichael, Barbara
  Case
• Building the DMB Brand: A Brief Overview

  Rubin, James R.; Corke, Brian; Gravely, Allison
  Case
• Corporate Brand as Social Contract

  Rubin, James R.
  Technical Note
• Corporate Branding

  Rubin, James R.
  Technical Note
• Corporate Identity and Culture

  Rubin, James R.
  Technical Note
• Denny's Restaurants (B)

  Rubin, James R.; Blackman, Horace; Currie, Charlie; et al
  Case
• Ford And Firestone: On The Road Again

  Rubin, James R.; McGuirk, Marty
  Case
• Intel And The Floating-Point Unit Flaw

  Rubin, James R.; Miller, Ben
  Case
• Introduction to Contemporary Corporate Communication

  Rubin, James R.
  Technical Note
• Investor Relations at United Technologies (B)

  Rubin, James R.; Forbes, Ted
  Case
• MBA Writing Diagnostic

  Rubin, James R.
  Technical Note
• Privatization Strategy of Intelsat

  Rubin, James R.; Ha, Heidi
  Case