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- Business
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- Diversity Management and Leveraging Difference
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- Ethics
- Finance
- Accounting & Control
- Global Economies and Markets
- Leadership and Organizational Behavior
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Philip Morris, Incorporated: Seven Up Acquisition (C)
Harrington, Diana
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Overview
This case describes the sequence of events following Philip Morris's initial offer for Seven-Up (see UVA-F-0478 and UVA-F-0479) and asks the student to determine the next move Philip Morris management should make.
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Learning Objectives