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- Diversity Management and Leveraging Difference
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- Ethics
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- Global Economies and Markets
- Leadership and Organizational Behavior
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- Decision Analysis
- Case Method
- Economics
- Business
- Business-Government Relations
- Diversity Management and Leveraging Difference
- Entrepreneurship and Innovation
- Environment and Sustainability
- Ethics
- Finance
- Accounting & Control
- Global Economies and Markets
- Leadership and Organizational Behavior
- Management Communications
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- Operations Management
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North Star Consulting Group: Expansion Feasibility
Wilcox, Ronald T.;
Gregg, Eric A.
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Overview
This case revolves around determining the potential market size for a new consulting/marketing research firm. It can be used in a marketing-research course to discuss market-sizing issues and techniques. It can also be used in a course on entrepreneurship or consulting when discussing the difficulties in determining demand for a new professional service.
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Learning Objectives