simulation page

Product Overview

This series of cases brings to life the challenges faced when pursuing cutting-edge technology development. In order to bridge the chasm of a major technological discontinuity in the semiconductor industry, the leading firms have to confront challenges associated with intercompany cooperation and coordination in a setting replete with technological uncertainties. Only by bridging the discontinuity will the semiconductor industry be able to continue its adherence to Moore's Law. The A case leads students to formulate strategies for cooperative development targeting next-generation lithography systems required to bridge the discontinuity. The B case places students in a position of evaluating what the lead firms (IBM, Intel, and Lucent) actually did. The cases are intended for use in a technology-management curriculum, and the companion Web site, http://www.darden.virginia.edu/it/explore/, provides an overview of the technology with the aid of 3-D animation to enhance the learning experience.