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- Giving Voice To Values
- Decision Analysis
- Case Method
- Economics
- Business
- Business-Government Relations
- Diversity Management and Leveraging Difference
- Entrepreneurship and Innovation
- Environment and Sustainability
- Ethics
- Finance
- Accounting & Control
- Global Economies and Markets
- Leadership and Organizational Behavior
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About Us
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Mindy Coopman And Shouldice Hospital
Weiss, Elliott N.;
Trevey, John H.
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Overview
Mindy Coopman, a sales representative of a large medical equipment company, approaches the staff of Shouldice Hospital with a proposal to sell laparoscopic equipment for hernia repair surgery. The students must decide whether or not to recommend the hospital to purchase the equipment. The two-page case can be used as a handout after discussion of the Harvard Shouldice case.
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Learning Objectives