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Merrill Lynch And Co., Inc. Addendum
Eades, Kenneth M.; Clyman, Dana R.; Kelly, Dorothy C.
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Merrill Lynch And Co., Inc. Addendum
Eades, Kenneth M.; Clyman, Dana R.; Kelly, Dorothy C. Case F-1343 / Published August 16, 2001 / 3 pages.
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Product Overview

The case notes that in early 2001, despite growth in accounts and assets, the online brokerage industry suffers from the stock market decline. Snapshots of financial situation of Merrill Lynch, Charles Schwab, and E*TRADE are compared to give students a clear picture of the situation at that time.




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  • Overview

    The case notes that in early 2001, despite growth in accounts and assets, the online brokerage industry suffers from the stock market decline. Snapshots of financial situation of Merrill Lynch, Charles Schwab, and E*TRADE are compared to give students a clear picture of the situation at that time.

  • Learning Objectives