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- Diversity Management and Leveraging Difference
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- Ethics
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- Global Economies and Markets
- Leadership and Organizational Behavior
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- Giving Voice To Values
- Decision Analysis
- Case Method
- Economics
- Business
- Business-Government Relations
- Diversity Management and Leveraging Difference
- Entrepreneurship and Innovation
- Environment and Sustainability
- Ethics
- Finance
- Accounting & Control
- Global Economies and Markets
- Leadership and Organizational Behavior
- Management Communications
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- Negotiations
- Nonprofit Organizations
- Operations Management
- Pedagogy and Higher Administration
- Personal Assessment and Career Strategy
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Media General and the Balanced Scorecard (B)
Haskins, Mark E.;
Eakes, Darrell
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Overview
"Media General and the Balanced Scorecard (A) " (UVA-C-2283) describes the impetus for and the process of implementing a balanced scorecard (BSC) in a large, publicly held, multimedia news organization. The B case (UVA-C-2284) presents a situation where a business-unit manager turns to his region's BSC to evaluate the possible reasons for a quarterly revenue shortfall.
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Learning Objectives