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- Giving Voice To Values
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- Business
- Business-Government Relations
- Diversity Management and Leveraging Difference
- Entrepreneurship and Innovation
- Environment and Sustainability
- Ethics
- Finance
- Accounting & Control
- Global Economies and Markets
- Leadership and Organizational Behavior
- Management Communications
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- Nonprofit Organizations
- Operations Management
- Pedagogy and Higher Administration
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- Quantitative Analysis
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- Giving Voice To Values
- Decision Analysis
- Case Method
- Economics
- Business
- Business-Government Relations
- Diversity Management and Leveraging Difference
- Entrepreneurship and Innovation
- Environment and Sustainability
- Ethics
- Finance
- Accounting & Control
- Global Economies and Markets
- Leadership and Organizational Behavior
- Management Communications
- Management Science
- Marketing
- Negotiations
- Nonprofit Organizations
- Operations Management
- Pedagogy and Higher Administration
- Personal Assessment and Career Strategy
- Quantitative Analysis
- Strategy
- Technology and Innovation Management
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Martha Stewart: Whipping Up a Storm (B)
James, Erika Hayes;
Wooten, Lynn;
Yemen, Gerry
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Overview
This B case updates students on the post-conviction situation of Martha Stewart and MSO. After the verdict, MSO stock prices plunged 23%. Were these financial problems just bumps in the road for MSO? Would Stewart make a comeback? She had created a good brand and product line?should her image be back up front and center? The situation presents an opportunity for students to understand that leadership mind-set does not consist of going from crisis to crisis but anticipating and shaping your organization.
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Learning Objectives