You have no items in your shopping cart.

Educator Resources

Categories

  • Giving Voice To Values
  • Decision Analysis
  • Case Method
  • Leadership & Organizational Behavior
  • Economics
  • Business & Government
  • Entrepreneurship & Innovation
  • Business
  • Business-Government Relations
  • Diversity Management and Leveraging Difference
  • Entrepreneurship and Innovation
  • Environment and Sustainability
  • Ethics
  • Finance
  • Accounting & Control
  • Global Economies and Markets
  • Leadership and Organizational Behavior
  • Management Communications
  • Management Science
  • Marketing
  • Negotiations
  • Nonprofit Organizations
  • Operations Management
  • Pedagogy and Higher Administration
  • Personal Assessment and Career Strategy
  • Quantitative Analysis
  • Strategy
  • Technology and Innovation Management

    • Marketing Analytics focuses on developing marketing strategies and resource allocation decisions driven by quantitative analysis. Topics covered include market segmentation, market response models, customer profitability, social media, paid search advertising, product recommendation systems, mobile geo-location analysis, media attribution models, and resource allocation. The course will draw on and extend students’ understanding of issues related to integrated marketing communications, pricing, digital marketing, and quantitative analysis. The course will use a combination of cases, lectures, and a hands-on project to develop these skills. Click on the PDF icon next to this course title to download the full syllabus which has links to the course materials.

    Giving Voice To Values

    Giving Voice To Values  (GVV) is an innovative approach to values-driven leadership development in business education and the workplace. Piloted in nearly 1,000 schools, companies and other organizations on all seven continents, the  GVV Curriculum offers practical exercises, cases, modules, scripts and teaching plans for handling a wide range of ethical conflicts in the workplace.