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- Giving Voice To Values
- Decision Analysis
- Case Method
- Economics
- Business
- Business-Government Relations
- Diversity Management and Leveraging Difference
- Entrepreneurship and Innovation
- Environment and Sustainability
- Ethics
- Finance
- Accounting & Control
- Global Economies and Markets
- Leadership and Organizational Behavior
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About Us
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Magnetic Surgery System (D)
Teisberg, Elizabeth;
O'Connell, Daniel J.
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Overview
The D case traces the evolution of Applied Magnetic Guidance, Inc. (renamed Stereotaxis, Inc.) through the early and mid-1990s. In 1996, the company encounters a major technical setback with its newly installed prototype magnetic surgical system. The case raises many classic concerns associated with managing innovation during product development and testing.
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Learning Objectives