You have no items in your shopping cart.

simulation page

Kellogg-Worthington Merger
Bourgeois, L. J. III; Franco, Luis; Cording, Margaret
Share This Product
Kellogg-Worthington Merger
Bourgeois, L. J. III; Franco, Luis; Cording, Margaret Case BP-0426 / Published February 6, 2001 / 24 pages.
Format Price Quantity Select
This product is sold out

Product Overview

The ready-to-eat cereal industry had been flat for five years, and Kellogg's share had been shrinking. Now it had acquired Worthington and a new management team was in place. A new vice president must figure out how to integrate the new company. The case is appropriate for use in a series on post-merger integration, as the students must craft an integration plan de novo. It can be followed by the "Note on Acceleration Transition" (UVA-BP-0427) and "Albany-Geschmay Merger" (UVA-BP-0428) to illustrate the application of PWC's integration methodology.




Select Format
Choose your delivery format to add this product to your cart or save it to your library. Please allow 10 minutes after purchasing for delivery of your electronic materials.
  • Videos List

  • Overview

    The ready-to-eat cereal industry had been flat for five years, and Kellogg's share had been shrinking. Now it had acquired Worthington and a new management team was in place. A new vice president must figure out how to integrate the new company. The case is appropriate for use in a series on post-merger integration, as the students must craft an integration plan de novo. It can be followed by the "Note on Acceleration Transition" (UVA-BP-0427) and "Albany-Geschmay Merger" (UVA-BP-0428) to illustrate the application of PWC's integration methodology.

  • Learning Objectives