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- Giving Voice To Values
- Decision Analysis
- Case Method
- Economics
- Business
- Business-Government Relations
- Diversity Management and Leveraging Difference
- Entrepreneurship and Innovation
- Environment and Sustainability
- Ethics
- Finance
- Accounting & Control
- Global Economies and Markets
- Leadership and Organizational Behavior
- Management Communications
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- Nonprofit Organizations
- Operations Management
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Johnson & Johnson: The Live for Life Program (A)
Edwards, Jeffrey R.;
Greenwood, Peter D. H.
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Overview
This case describes the initiation, development, and testing of Live for Life, a comprehensive employee-wellness program at J&J. The program was intended to help employees adopt healthier lifestyles, thereby reducing the risk of illness and helping control rising health-care costs. The program was introduced on an experimental basis, with four J&J sites receiving the full program and five sites receiving only a health screening. The A case presents the results of the experiment and asks whether the management team in charge of testing Live for Life should recommend implementing the program throughout J&J. The B case (UVA-OB-0413) describes subsequent events.
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Learning Objectives