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Interchemical Consumer Products Division
DARDEN, Darden Case F-0545 / Published March 28, 1991 / 17 pages.
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Product Overview

Divisional managers must decide whether to introduce a product that could have a significant impact on the future of their division. Managers of the division, an Italian subsidiary of a Dutch firm, have made probabilistic forecasts of the potential outcomes for the variables they believe will determine the success of the product. (The B case is F-0546, and the C case is F-0584.)




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  • Overview

    Divisional managers must decide whether to introduce a product that could have a significant impact on the future of their division. Managers of the division, an Italian subsidiary of a Dutch firm, have made probabilistic forecasts of the potential outcomes for the variables they believe will determine the success of the product. (The B case is F-0546, and the C case is F-0584.)

  • Learning Objectives