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- Giving Voice To Values
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- Diversity Management and Leveraging Difference
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About Us
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Infoterra GmbH
Spekman, Robert E.;
Plotner, Olaf;
Gogdun, Bulent
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Videos List
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Overview
After launching a new radar satellite, the satellite data subsidiary of a large aerospace firm is pressured to increase revenues by EUR250 million over the satellite's lifespan--seven years. Mindful of an explosion of both military and commercial radar data applications, the firm's marketing director considers a completely new sales and marketing approach.
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Learning Objectives