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- Business-Government Relations
- Diversity Management and Leveraging Difference
- Entrepreneurship and Innovation
- Environment and Sustainability
- Ethics
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- Accounting & Control
- Global Economies and Markets
- Leadership and Organizational Behavior
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- Giving Voice To Values
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- Case Method
- Economics
- Business
- Business-Government Relations
- Diversity Management and Leveraging Difference
- Entrepreneurship and Innovation
- Environment and Sustainability
- Ethics
- Finance
- Accounting & Control
- Global Economies and Markets
- Leadership and Organizational Behavior
- Management Communications
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About Us
simulation page
IBM and Apple Computer Alliance (D) Epilogue: 1995-96
Spekman, Robert E.;
Paddack, Katarina
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Videos List
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Overview
This case series (labeled A through D, UVA-M-0509 through UVA-M-0512) helps students understand and articulate the stark realities that bring competitors together as alliance partners. The D case provides the epilogue to the story of the alliance between IBM and Apple.
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Learning Objectives