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Product Overview

This undisguised case is appropriate for graduate-level organizational behavior, strategy, and leadership courses. Readers will be put in the shoes of a seasoned change agent hired to transform a publicly owned company on the brink of bankruptcy. The B case reveals CEO James Leto's strategic plan and adds a twist. Numerous internal changes take place as the firm is transformed. The issue is whether external stakeholders such as customers, investors, and analysts will recognize the transformation and view GTSI in a different position and category in the marketplace.

Learning Objectives

• Anticipate strategic decay and reinvent business models before change is forced upon an organization • Learn to recognize various change effort roles such as change leaders, change agents, change managers, and change models • Explore large-scale organizational change initiatives • Develop a detailed action plan • Uncover change leadership principles • Encourage students to think critically about crisis • Explore a human capital model • Rebrand and image a company