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FreshDirect: Expansion Strategy
Chatterjee, Debashish;
Laseter, Timothy M.
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Overview
FreshDirect, a home-delivery business, wants to use the additional capacity in its meat-processing facility to expand into national competition. The description of the beef supply chain in this case will help students analyze the best way for FreshDirect to take on Omaha Steaks as well as how to best serve restaurants.
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Learning Objectives