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Product Overview

A disgruntled worker opened fire at Edgewater Technology, an e-commerce business, killing seven employees on December 26, 2000. In the mist of emotional trauma, Shirley Singleton, CEO, and senior executives at Edgewater needed to think strategically and quickly but what were they supposed to do? The (A) case provides background and describes the company and tragic event. The (B) case provides Edgewater Technology's crisis management plan. Singleton and her team lead the company and employees through a situation beyond anything any of them could have imaged. Unwilling to be destroyed, executives and employees at Edgewater Technology worked to rebuild and by 2003 increased revenues 34% over the year before. This undisguised case offers a best practice ex&le of a company facing a sudden crisis.