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- Giving Voice To Values
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- Economics
- Business
- Business-Government Relations
- Diversity Management and Leveraging Difference
- Entrepreneurship and Innovation
- Environment and Sustainability
- Ethics
- Finance
- Accounting & Control
- Global Economies and Markets
- Leadership and Organizational Behavior
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- Giving Voice To Values
- Decision Analysis
- Case Method
- Economics
- Business
- Business-Government Relations
- Diversity Management and Leveraging Difference
- Entrepreneurship and Innovation
- Environment and Sustainability
- Ethics
- Finance
- Accounting & Control
- Global Economies and Markets
- Leadership and Organizational Behavior
- Management Communications
- Management Science
- Marketing
- Negotiations
- Nonprofit Organizations
- Operations Management
- Pedagogy and Higher Administration
- Personal Assessment and Career Strategy
- Quantitative Analysis
- Strategy
- Technology and Innovation Management
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Detroit Diesel Corporation (B)
Werhane, Patricia H.;
Kane, Jean M.
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Overview
This case deals with the purchase and successful resuscitation of a failing diesel engineering subsidiary of General Motors. The cases traces the decisions of Roger Penske, who bought the company. In 1997 this company was in ruins, having lost market share and profitability. Dealing through union workers, Penske revamped the corporate culture and procedures and turned Detroit Diesel into a profitable and quality-driven operation.
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Learning Objectives