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Detroit Diesel Corporation (A)
Werhane, Patricia H.; Kane, Jean M.
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Detroit Diesel Corporation (A)
Werhane, Patricia H.; Kane, Jean M. Case E-0132 / Published October 24, 1997 / 3 pages.
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This case deals with the purchase and successful resuscitation of a failing diesel engineering subsidiary of General Motors. The cases traces the decisions of Roger Penske, who bought the company. In 1997 this company was in ruins, having lost market share and profitability. Dealing through union workers, Penske revamped the corporate culture and procedures and turned Detroit Diesel into a profitable and quality-driven operation.




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  • Overview

    This case deals with the purchase and successful resuscitation of a failing diesel engineering subsidiary of General Motors. The cases traces the decisions of Roger Penske, who bought the company. In 1997 this company was in ruins, having lost market share and profitability. Dealing through union workers, Penske revamped the corporate culture and procedures and turned Detroit Diesel into a profitable and quality-driven operation.

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