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Dell Computer: Back to the Future
Zimmerman, Alan; Weiss, Elliott N.
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Dell Computer: Back to the Future
Zimmerman, Alan; Weiss, Elliott N. Case OM-1325 / Published February 11, 2008 / 18 pages.
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Product Overview

This case tells the story of Dell Computer Corporation, from its beginning, in 1983, through 2007. It describes the famous "Dell Way" process, which uses just-in-time inventory management and lean-production principles, together with direct sales and real-time information management. It also describes Dell's challenges: globalization, new technologies, and evolving market trends.




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  • Overview

    This case tells the story of Dell Computer Corporation, from its beginning, in 1983, through 2007. It describes the famous "Dell Way" process, which uses just-in-time inventory management and lean-production principles, together with direct sales and real-time information management. It also describes Dell's challenges: globalization, new technologies, and evolving market trends.

  • Learning Objectives