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Cooper Pharmaceuticals, Inc. (B)
Borden, Neil H. Jr.; Malikian, Armen J.
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Cooper Pharmaceuticals, Inc. (B)
Borden, Neil H. Jr.; Malikian, Armen J. Case M-0420 / Published October 20, 1993 / 15 pages.
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Product Overview

A salesman resists changes in his assignment, and the company's whole strategy change seems threatened. The case is a classic in managing change: strategy change, systems change, and cultural change.




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  • Overview

    A salesman resists changes in his assignment, and the company's whole strategy change seems threatened. The case is a classic in managing change: strategy change, systems change, and cultural change.

  • Learning Objectives