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Product Overview

The purpose of this case is to allow students to confront the issues related to starting a new service business, such as evaluation of the business concept, identification of different customer segments, and assessment of the comprehensive service package necessary for long-term success in a competitive service industry. Students are also asked to record projected transactions, prepare projected financial statements, and perform a break-even analysis.[RETURN][RETURN]It is intended for use in such courses as Starting New Ventures or Entrepreneurship, or it can be used at the start of an integrated MBA program to illustrate that a thorough case analysis typically involves dealing with multiple functional disciplines and addressing a variety of business issues. [RETURN][RETURN]This case represents a slight modification of "Classic Tours, Inc.: Financial Projections for Starting a Business," (UVA-C-2106), which was written for use in accounting and finance courses where greater emphasis would be placed on the financial issues associated with starting a business and somewhat less emphasis would be placed on strategic considerations.