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- Decision Analysis
- Case Method
- Economics
- Business
- Business-Government Relations
- Diversity Management and Leveraging Difference
- Entrepreneurship and Innovation
- Environment and Sustainability
- Ethics
- Finance
- Accounting & Control
- Global Economies and Markets
- Leadership and Organizational Behavior
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About Us
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Christie-Reid, Inc.: The Pharmabrasil Alliance
Forbes, Ted;
Isabella, Lynn A.;
Spekman, Robert E.;
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Overview
Christie-Reid and Pharmabrasil have formed an alliance to leverage their presence in the global pharmaceutical industry. The alliance, however, is not living up to all expectations. How can the partners repair this critical venture?
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Learning Objectives