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- Business-Government Relations
- Diversity Management and Leveraging Difference
- Entrepreneurship and Innovation
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- Ethics
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- Giving Voice To Values
- Decision Analysis
- Case Method
- Economics
- Business
- Business-Government Relations
- Diversity Management and Leveraging Difference
- Entrepreneurship and Innovation
- Environment and Sustainability
- Ethics
- Finance
- Accounting & Control
- Global Economies and Markets
- Leadership and Organizational Behavior
- Management Communications
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- Negotiations
- Nonprofit Organizations
- Operations Management
- Pedagogy and Higher Administration
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British Airways-USAir: Structuring A Global Strategic Allian...
Isabella, Lynn A.;
Spekman, Robert E.;
MacAvoy, Thomas C.;
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Overview
This case presents the issues faced by the BA-USAir coordination team as it struggles with creating a management structure to facilitate the development of a newly announced alliance. The team has six weeks to design a blueprint and present it to senior management. Students and executives find that this case opens up significant issues related to implementing alliances. The B case is OB-0585.
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Learning Objectives