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Bremen Electronics (C)
Rotch, William
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Bremen Electronics (C)
Rotch, William Case C-2123 / Published January 9, 1995 / 6 pages.
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In the C case (also see the A case [UVA-C-2121] and the B case [UVA-C-2122]), the controller estimates the results for 1994 and recognizes that profit will be below expectations. Further analysis shows that serving the requirements of mail-order customers has been expensive. The controller develops a new activity, customer service, and begins to measure the cost of handling customer orders.




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  • Overview

    In the C case (also see the A case [UVA-C-2121] and the B case [UVA-C-2122]), the controller estimates the results for 1994 and recognizes that profit will be below expectations. Further analysis shows that serving the requirements of mail-order customers has been expensive. The controller develops a new activity, customer service, and begins to measure the cost of handling customer orders.

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