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Brazilian Beer Merger Negotiations: Companhia Cervejaria Bra...
Bruner, Robert F.; Chan, Jessica
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Brazilian Beer Merger Negotiations: Companhia Cervejaria Brahma, S.A.
Bruner, Robert F.; Chan, Jessica Case F-1418 / Published October 16, 2003 / 30 pages.
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In May 1999, the CEO of this company (the largest brewer in Brazil) is contemplating a bid for Antarctica, the second-largest brewer in Brazil. The primary motives are to exploit economies of scale and other synergies and to prevent other competitors (mainly foreign multinationals) from acquiring the firm. The tasks for the student are to value the target and buyer, propose an exchange ratio of shares, and generally design the terms of the transaction.




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  • Overview

    In May 1999, the CEO of this company (the largest brewer in Brazil) is contemplating a bid for Antarctica, the second-largest brewer in Brazil. The primary motives are to exploit economies of scale and other synergies and to prevent other competitors (mainly foreign multinationals) from acquiring the firm. The tasks for the student are to value the target and buyer, propose an exchange ratio of shares, and generally design the terms of the transaction.

  • Learning Objectives